Providing Market Intelligence for 40 Years

In The News

How to Ease Consumer Health Data Privacy, Security Concerns

With an increase in mHealth options, and more healthcare organizations implementing BYOD policies, it is not surprising that health data privacy and security concerns exist. However, a recent survey found that nearly one-quarter of consumers are concerned that their health information may become compromised through connected devices.

A new Parks Associates survey found that 23 percent of US broadband households have health data privacy and security concerns when it comes to connected devices. Moreover, 23 percent of survey respondents said that they have similar concerns with fitness tracking devices.

Parks Associates Director of Health and Mobile Product Harry Wang explained in an interview with HealthITSecurity.com that the survey has important takeaways for healthcare providers. There is significant consumer demand for stronger privacy and security measures when it comes to connected health devices, Wang said, and organizations need to ensure that they are doing better in those areas.

From the article "How to Ease Consumer Health Data Privacy, Security Concerns" by Elizabeth Snell.

Previously In The News

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...

Euro SVOD Lags The US

New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...

Amazon is driving more transaction-based revenue for TV networks and studios

Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...

Parks And Associates Examines IoT Market Trends In 2017

Global energy market research and consulting firm Parks and Associates issued a whitepaper analysing the global market for the Internet of Things (IoT). The whitepaper Top 10 Consumer IoT Trends in...