Providing Market Intelligence for 40 Years

In The News

How to Ease Consumer Health Data Privacy, Security Concerns

With an increase in mHealth options, and more healthcare organizations implementing BYOD policies, it is not surprising that health data privacy and security concerns exist. However, a recent survey found that nearly one-quarter of consumers are concerned that their health information may become compromised through connected devices.

A new Parks Associates survey found that 23 percent of US broadband households have health data privacy and security concerns when it comes to connected devices. Moreover, 23 percent of survey respondents said that they have similar concerns with fitness tracking devices.

Parks Associates Director of Health and Mobile Product Harry Wang explained in an interview with HealthITSecurity.com that the survey has important takeaways for healthcare providers. There is significant consumer demand for stronger privacy and security measures when it comes to connected health devices, Wang said, and organizations need to ensure that they are doing better in those areas.

From the article "How to Ease Consumer Health Data Privacy, Security Concerns" by Elizabeth Snell.

Previously In The News

68 Percent Smartphone Users Stream Music Daily: Study

A US-based market researcher in its study said that 68 percent of smartphone owners in the country listen to music via streaming outlets on a daily basis. Parks Associates has released new data that r...

Facebook Reportedly In Talks To Stream NFL's 'Thursday Night Football' Games

A matchup of the titans of tech and TV would mark a watershed moment for the media and Silicon Valley, whose leading companies are flush with cash and hungry for premium content to attract more eyebal...

Smart Kitchen Appliances to Add to Your Home

It hasn’t taken the technology boom long to hit our kitchens, as each year big companies like LG and GE release more smart and connected appliances. According to Parks Associates, 17 percent of consum...

The FCC Pulled A Game-Changer

While government is often well intentioned, the end result is often lacking. This ruling, however, is huge and will affect everyone within the TV hardware and software ecosystems, from content creator...