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How to bundle successfully: Insights from leading subscription executives and Parks Associates research

July 18, 2024

OTT

streaming

bundles

subscription

Bango

Bango is pleased to announce a groundbreaking new whitepaper. Based on interviews with leading subscription executives and first-party research from Parks Associates, it reveals some of the pain points and success criteria to consider when bundling.

From the Bango blog post, "How to bundle successfully: Insights from leading subscription executives and Parks Associates research" by Beccy Blount

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Study: 32% of smart tag owners say they use them to track other people without them knowing

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Nearly Half Of U.S. Broadband Homes Have Multiple Streaming Subscriptions – Study

The number of U.S. broadband households subscribing to two or more OTT services has more than doubled since 2014, according to a new study by streaming media tracker Parks Associates. Nearly half — 4...

Selling Smart: Xfinity Home Rolls Out Its Own Connected-Home Products

Herscovici grins as he throws out that shock line, "but we certainly understand the frustration people feel when other product-support operators pass the buck, claim, 'It's not our problem.' The buck...

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About Parks Associates

How to bundle successfully: Insights from leading subscription executives and Parks Associates research

Previously In The News

AT&T-Time Warner Mega-Deal: Merger For New Media Era Or A Bad Remake?

Study: 32% of smart tag owners say they use them to track other people without them knowing

Nearly Half Of U.S. Broadband Homes Have Multiple Streaming Subscriptions – Study

Selling Smart: Xfinity Home Rolls Out Its Own Connected-Home Products

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