Providing Market Intelligence for 40 Years

In The News

How the Pandemic Shaped the CES Agenda This Year

While connected home gadgets have always figured heavily into CES’ agendas in recent years, this year marked a shift in the specific kinds of smart devices people want, according to Jennifer Kent, VP of research at Parks Associates, who is speaking in multiple CES sessions at this year’s event, which runs Jan. 11-14.

Consumers are less concerned with remotely monitoring their homes when they aren’t there and more interested in products that enhance their at-home experience. And perhaps as a result of various forms of social unrest in the past year, consumers are also more interested in home security, Kent said.

“What’s been so interesting in tracking the smart home this year is the change in priority of where the value of the smart home is,” Kent said. “Now, we’re home all the time anyway so I can get up and change my thermostat if I want to, but we’ve seen a really big uptick in a stronger, kind of recommitment to one of the core value propositions of the connected home, which is safety, peace of mind and security.”

From the artilce "How the Pandemic Shaped the CES Agenda This Year" by Patrick Kulp.

Previously In The News

Big cable companies lose subscribers in Q1 2026 but outpace Q1 2025: Report

Though they still are struggling, strategies big cable companies are using to stanch subscriber losses seem to be working, according to a new report from Parks Associates. Parks Associates report a...

Soaring Memory Prices Dampen Demand for Budget Smartphone

Rising DRAM costs are one of several factors increasing the cost of developing next-generation connected devices, observed Elizabeth Parks, president and CMO of Parks Associates, a Dallas-based market...

Data: US cable providers lost 280,000 broadband subs in Q1

Research from Parks Associates’ Broadband Market Tracker shows broadband subscriber losses among the largest cable providers in the US continue to lessen as operators strengthen customer retention eff...

The Annoyance Problem: How Vivint’s Smart Deter™ Keeps Security Features Switched On

Parks Associates research sharpens the picture at the homeowner level. The firm reports that 62% of security system owners experienced at least one false alarm in the past 12 months, and that 53% of t...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive