Providing market intelligence for more than 35 years

In The News

How Smartphone Users Consume Video Content In The US

Parks Associates’ survey, ‘360 View: Mobility And the App Economy’, shows consumers are embracing many new use cases as their smartphones become more intelligent and multi-functional. Voice calls and texting are still the dominant activities, but 80% of smartphone owners use social networking apps at least once a day and 35% spend an hour or more on this activity.

“Consumer appetite for mobile data is very strong, but currently most subscribers use less than half of their allotted data, while those with high data plans use even less. For mobile operators, pushing consumers to sign up for a bigger data plan will have its limits. More and more consumers will start to compare payment to data usage and discover that they are eating a small portion but paying the price of a family-sized meal,” said Parks Associates director, health, mobile product research Harry Wang,.

From the article "How Smartphone Users Consume Video Content in the US" by TelevisionTeam Post.

Previously In The News

Research: Prime Video lowest US SVoD churn rate

Research firm Parks Associates’ most recent churn data, from its quarterly consumer survey of 8,000 US Internet households, shows that Prime Video has the lowest churn rate at 8 per cent, while stream...

Parks: Prime Video Has Lowest Churn Rate

Consumers who subscribe to streaming services are the least likely to cancel Prime Video among all major providers, according to Parks Associates’ Streaming Video Tracker, which found that Prime’s so-...

Tackling Modern Tech Challenges With Key and Asset Management

In a Parks Associates survey, at least 70% of property managers and owners said they’re interested in smart locks in some capacity.  From the National Apartment Association article, "Tackling Moder...

Which Streamer Inspires the Most Devotion? A New Study Says It’s Not Netflix

Amazon Prime Video boasts the lowest rate of customer cancellations in the streaming industry, according to a new study by Parks Associates. Prime Video’s current annual churn rate is 8 percent, which...