Providing Market Intelligence for 40 Years

In The News

How Smart Home AI Devices Are Redefining Daily Life [The Future of Living]

A 2025 Parks Associates study found that nearly two-thirds of US internet households now own at least one smart device.

How do smart home AI devices make daily life easier? They handle your daily chores automatically, and with the average US internet household now juggling 17 connected devices according to a 2024 Parks Associates study, having an AI assistant like Amazon Alexa to control them all is a huge time saver. 

From the article, "How Smart Home AI Devices Are Redefining Daily Life [The Future of Living]" by Debojyoty Chowdhury

Previously In The News

19% US Households Cancel OTT

According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...

29% US Consumers Get News From Social Media

Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...

20% US pay-TV subs dissatisfied with service

Research from market research and consulting company Parks Associates reveals that 20 per cent of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100 per cent...

What Would You be Willing to Give Up for a Month to Eliminate All Paper Mail?

Given the novelty and still-early market penetration of voice assistants, the fact that 12.1 percent said they were likely and 3.6 percent checked “very likely” is a surprisingly positive response tha...