Providing Market Intelligence for 40 Years

In The News

How Smart Home AI Devices Are Redefining Daily Life [The Future of Living]

A 2025 Parks Associates study found that nearly two-thirds of US internet households now own at least one smart device.

How do smart home AI devices make daily life easier? They handle your daily chores automatically, and with the average US internet household now juggling 17 connected devices according to a 2024 Parks Associates study, having an AI assistant like Amazon Alexa to control them all is a huge time saver. 

From the article, "How Smart Home AI Devices Are Redefining Daily Life [The Future of Living]" by Debojyoty Chowdhury

Previously In The News

SVODs Are Hot, But Subscribers Are Still Fickle

A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015....

Viacom To Target Ads On Roku Streaming Boxes

“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...

Privacy Is IoT’s Highest Hurdle

Nearly 20% of U.S. broadband households own a smart home device, or a household object that connects to the Internet, and nearly 45% of U.S. broadband households plan to buy a smart home device in the...

More than 50% US broadband households subscribe to both pay-TV, OTT video service

New consumer research from Parks Associates shows that 53 percent of US broadband households subscribe to both a pay-TV service and at least one OTT video service. According to the ‘OTT Video & TV...