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In The News

How Self-Driving Cars Could Make Streaming TV the Next Radio

“We’re still in the world of automated systems, not automated driving,” said Jennifer Kent, connected car analyst for Parks Associates.

She estimated such automated systems will become more commonplace over the next three to five years. The next five to 10 years will see greater autonomous driving. It requires a driver present in the front seat still in command of the wheel and brakes to take control in emergent situations at the computers’ prompting.

From the article "How Self-Driving Cars Could Make Streaming TV the Next Radio" by Joan E. Solsman.

Previously In The News

Can too much AI backfire? Study reveals why ‘AI-powered’ products are turning buyers away

A related survey by Parks Associates, also cited by The Wall Street Journal, found that 58% of the 4,000 American respondents said the presence of the term “AI” made no difference in their buying deci...

Why Smart Home Compatibility Still Sucks in 2025 — And How GearBrain Can Fix It

Parks Associates estimates over 60% of U.S. broadband households now own at least one smart home device. From the article, "Why Smart Home Compatibility Still Sucks in 2025 — And How GearBrain Can...

Broadcasters Need To Prepare For Shoppability. Here’s Why

According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commercial activities on CTV platforms — including ordering food from TV promos, clicking for product info...

Consumer IoT Products are Priced 44% Higher on Average Than Similar Non-Connected Products

Parks Associates recently surveyed more than 100 executives across the connected home and consumer IoT landscape to better understand their view of the market, changes in their business strategies, ke...

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