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How Roku Morphed From a Quirky Hardware Startup to a TV Streaming Powerhouse

Roku has kept its eye on simplicity ever since that first player while also making products that often are far more affordable than those of its competition. "People underappreciate how important price is," Wood says. "At the end of the day, $10 at retail makes a huge difference."

Parks Associates agrees that low prices were key to the company's success. "That really helped Roku."

From the article "How Roku Morphed From a Quirky Hardware Startup to a TV Streaming Powerhouse" by Janko Roettgers.

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Hulu Mounts Push To Draw And Keep Subscribers: Executive

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Over 60% of Free Trial Users Will Pay for Service: Vimeo Report

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Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

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