Providing market intelligence for more than 35 years

In The News

How Many Watches Did Apple Sell Last Quarter?

The extent of Apple TV's growth, however, does. While Apple CEO Tim Cook won't give us exact sales figures for "Other Products," he did call out the Apple TV and Watch as both having set sales records over the holidays, and there's no reason I can see that Watch would keep its popularity while TV suddenly plunged going into 2016. And more recent reports have made clear that for Apple TV, strong growth is simply too strong to leave Watch's growth intact.

Specifically, Parks Associates found that Apple TV sales doubled in 2015 compared to 2014. Of course, we are interested in the '15-'16 ratio. But Apple's growth is presumably down to the launch of the new Apple TV, which didn't launch until the last quarter of 2015. So, last quarter was the first January-March quarter where Apple had a 4th-gen TV compared to a 3rd-gen TV in 2015. So presumably the effect was the same in this quarter.

From the article "How Many Watches Did Apple Sell Last Quarter?" by Max Greve.

Previously In The News

Research Shows COVID-19 Elevates Smart Home Security Use, Increases Safety Concerns

New research from Parks Associates shows COVID-19 has amplified concerns around the safety and security of property and family members, driving consumers to seek solutions from integrators. New res...

Most Consumer Electronics Buyers Consider Only One Brand

The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates. In some categories the numbers are even more ove...

DIY Security, Home Automation: What’s a Pro to Do?

One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...

Recent IoT Research Says Broadband Households Care More About Cybersecurity Than Ever Before

Simply installing security systems in smarthomes is no longer enough, and security integrators may want to consider bolstering cybersecurity measures when installing residential systems. This swift...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive