Providing Market Intelligence for 40 Years

In The News

How Many Watches Did Apple Sell Last Quarter?

The extent of Apple TV's growth, however, does. While Apple CEO Tim Cook won't give us exact sales figures for "Other Products," he did call out the Apple TV and Watch as both having set sales records over the holidays, and there's no reason I can see that Watch would keep its popularity while TV suddenly plunged going into 2016. And more recent reports have made clear that for Apple TV, strong growth is simply too strong to leave Watch's growth intact.

Specifically, Parks Associates found that Apple TV sales doubled in 2015 compared to 2014. Of course, we are interested in the '15-'16 ratio. But Apple's growth is presumably down to the launch of the new Apple TV, which didn't launch until the last quarter of 2015. So, last quarter was the first January-March quarter where Apple had a 4th-gen TV compared to a 3rd-gen TV in 2015. So presumably the effect was the same in this quarter.

From the article "How Many Watches Did Apple Sell Last Quarter?" by Max Greve.

Previously In The News

Video advertising’s bright future and what you should be doing now

But that line is becoming more blurred. We are seeing a trend for digital channels becoming more like broadcast TV. People are consuming more long-form content online which has opened up new opportuni...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

YouTube Premium No Longer Among Top 10 Streaming Services in the US

The Parks Associates — a market research and consulting company — released an updated version of its top 10 subscription over-the-top (OTT) video services in the U.S. market Wednesday morning. And...

'Alexa, multiply': Voice assistants show huge growth

Usage of voice-activated assistants such as Amazon’s Alexa and Google Assistant remains relatively low. But it is growing at an impressive rate. In fourth quarter of last year, 12 percent of U.S. b...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive