Providing market intelligence for more than 35 years

In The News

How IoT Technology Is Transforming Africa

According to research by Parks Associates, as much as 70% of security dealers currently install or plan to install some type of interactive smart home devices or systems.

This technology also assists to efficiently manage security operations that rely on guards, by monitoring where the guards are and the status of their patrol.

Recently, Trinity finished a large scale project for the Johannesburg City Parks installing a guard monitoring system installation and running training on the the TrinitySMART system.

From the article "How IoT Technology Is Transforming Africa" by Vicky Sidler.

Previously In The News

Why Smart Infrastructure Is Revolutionizing Home Sales

In 2025, approximately 45% of U.S. households with internet access own at least one smart home device, with nearly 18% having six or more devices (Parks Associates, 2025). From the article, "Why Sm...

Parks: Most streamers use ad-supported products

The majority of streamers in the United States are watching at least some of their shows, movies and other videos through advertising-based products, according to a new research paper released by Park...

How Hollywood’s moving from classics to a tech-driven world

Streaming has untethered viewers from TV schedules, with 271 online video services in the U.S. catering to every niche, from horror buffs to horse enthusiasts, per Parks Associates. From the articl...

Parks Associates to share smart home device research at WiFi NOW

Parks Associates is proud to announce its partnership with WiFi NOW for the upcoming Wi-Fi World Congress USA 2025. Parks Associates’ consumer research demonstrates that smart home device adoption...