Providing market intelligence for more than 35 years

In The News

How Interested Are Broadband Consumers in Connected Healthcare Options?

Rising consumerism of healthcare continues to be a transformative trend affecting the entire connected health industry, Harry Wang, senior research director at Parks Associates, observes. He’s referencing just-released new data from Parks that shows the adoption of connected healthcare devices has reached 36 percent of U.S. broadband households as of Q2 2016, which is said to be a 40 percent increase since Q2 2014.

From the article "How Interested Are Broadband Consumers in Connected Healthcare Options?" by Laura Hamilton.

Previously In The News

Survey Says: The Future of Smart Homes and Appliances Has Arrived

According to researchers at Harvard University, Americans spent nearly $420 billion on home improvements and repairs in 2020, as households modified living spaces for work, school, and leisure in resp...

2021 Predictions: ‘Zoom Rooms,’ Full Metal Jackets will shape the year

Twenty-six percent of US broadband households find the idea of making purchases directly from TV shows “appealing or very appealing,” according to a 2020 Parks Associates survey. From the article "...

Comcast, Walmart in talks to develop and distribute smart TVs

Comcast is fairly late to the game in distribution of streaming apps. Roku and Amazon together have a roughly 70% share of the U.S. market for streaming-media devices, with Apple in third place, accor...

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...