In The News

How Hulu Is Ramping Up To Win And Keep Subscribers

August 03, 2016

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television’s contract model, can cancel service with a click of the mouse.

The company, which plans to roll out the new live TV bundle of broadcast and cable network channels early next year, has one of the industry’s highest customer defection rates at 50%, according to research firm Parks Associates.

From the article "How Hulu Is Ramping Up To Win And Keep Subscribers" by Reuters.

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About Parks Associates

How Hulu Is Ramping Up To Win And Keep Subscribers

Previously In The News

Study: 82% of US Broadband Households Subscribe to at Least One OTT Service

Google's Nest Struggles Could Set Back The IoT Movement

Netflix Need Not Fear New Amazon Prime Spinoff Service

Consumers to TV Providers: Careful with My Data

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