Providing Market Intelligence for 40 Years

In The News

How Having Local Storage Can Help You Better Stream Your Favorite Program

The ability to pause live TV and record programs is enabled by a Digital Video Recorder (DVR). Many DVRs are integrated into Set-Top-Boxes (STBs) and offered to TV subscribers as a bundled package by Pay-TV providers. This precipitated a rapid rise in DVR adoption. A 2016 study by LRG shows that 64% of U.S. Pay-TV subscribers have a DVR, compared to 45% in 2010. But time-shifting technology is evolving as well. As cloud services become more financially viable, Pay-TV service providers and operators are moving their infrastructure from traditional DVR STBs to cloud-based solutions. Recent Parks Associates research shows the number of Cloud-DVR subscribers worldwide will total 24 million by 2018. 

From the article "How Having Local Storage Can Help You Better Stream Your Favorite Program" by www.in.techradar.com

Previously In The News

Video advertising’s bright future and what you should be doing now

But that line is becoming more blurred. We are seeing a trend for digital channels becoming more like broadcast TV. People are consuming more long-form content online which has opened up new opportuni...

More than 10 million smart home devices will be sold in the U.S. by 2021

Most people buy smart blinds, lights and thermostats physical stores today, looking for a bit of handholding with their smart home purchase. But that could change over time as consumers expectations g...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

Parks And Associates Examines IoT Market Trends In 2017

Global energy market research and consulting firm Parks and Associates issued a whitepaper analysing the global market for the Internet of Things (IoT). The whitepaper Top 10 Consumer IoT Trends in...