Providing market intelligence for more than 35 years

In The News

How Does Sony's PlayStation 4 Stack Up Against the New Apple TV?

Sony's PlayStation 4 is first and foremost a device for playing video games, yet it offers many multimedia features. Its disc drive can work as a Blu-Ray player. It supports most of the popular Internet streaming services as well. As a smart TV solution, the PlayStation 4 is overkill, but with the new remote, it's perfectly capable of offering a cohesive living room experience.

Sony's video game consoles played a key role in establishing the market for streaming video, and remain important to its success. As recently as the first-quarter of 2014, Parks Associates found that in the U.S., video game consoles were the most commonly used devices for streaming Internet video, beating out dedicated set-top boxes by a margin of more than 3-to-1.

From the article "How Does Sony's PlayStation 4 Stack Up Against the New Apple TV?" by Sam Mattera.

Previously In The News

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers. From the...

Can Smartphones Bridge the Digital Divide? The Answer Is Complicated

Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in th...

Report Finds 50% of U.S. Households Regularly Use Ad-Supported Streaming Apps

“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, Research Analyst, Parks Associates. “Video con...

Apple TV set to score big with new deal for FIFA Club World Cup soccer streaming

According to research from media company Parks Associates, pay-TV sports subscription revenue in the United States reached $13.1 billion in 2022 and is expected to keep on growing, with an approximate...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive