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How Can MVPDs ‘Recapture’ Their Primary Provider Position?

September 12, 2018

OTT video “has reshaped a successful industry,” North Texas-based research firm Parks Associates notes.

With that mindset, Parks released a White Paper that analyzes a key focal point for the pay-TV industry: What should it do to regain their title as the No. 1 provider of video services — including broadcast TV channels — to U.S. viewers?

From the article "How Can MVPDs ‘Recapture’ Their Primary Provider Position?" by Adam Jacobson.

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About Parks Associates

How Can MVPDs ‘Recapture’ Their Primary Provider Position?

Previously In The News

Streaming bills are piling up: Do you care?

How Hulu Is Ramping Up To Win And Keep Subscribers

Women Know What Consumers Want: VCs Need To Wise Up

Roku Shares Skyrocket Due to Impressive Streaming Numbers

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