Register

I agree with the Privacy Policy

In The News

How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)

June 12, 2017

Despite the enthusiasm for VR in the popular consciousness, however, it has not yet reached must-have status in the consumer electronics sector. A Parks Associates survey found that, as of May 2016, only 2 percent of U.S. households owned a VR headset. VR won’t realize its marketing potential until the goggles become something that the average person straps on every day.

From the article "How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)" by Tony Tie.

Previously In The News

Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend...

Nearly 20% of US households have over 3 Apple devices

Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...

Hollywood Turns the Page on the Metaverse – and Disney Just Got the Memo | Analysis

All the while, consumer interest never matched the industry’s passion for the technology. The pandemic might have seemed like a prime opportunity to plug in and disconnect, since actual reality didn’t...

5 Top Residential Security Trends to Watch in 2023

The residential security industry has gained millions of households due to the explosion of DIY offerings and COVID-19. While in 2022 the home security system adoption slowed, the rebound of professio...

‹
1
2
...
89
90
91
92
93
94
95
...
730
731
›

Smart Home: Products And Services

Consumer Electronics and Entertainment

Broadband and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Strategic Consulting Unit

Primary Research

Research Services

Event

Analyst Insights

Media

About Parks Associates

How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)

Previously In The News

Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

Nearly 20% of US households have over 3 Apple devices

Hollywood Turns the Page on the Metaverse – and Disney Just Got the Memo | Analysis

5 Top Residential Security Trends to Watch in 2023

Providing market intelligence for more than 35 years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store