Providing market intelligence for more than 35 years

In The News

How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)

Despite the enthusiasm for VR in the popular consciousness, however, it has not yet reached must-have status in the consumer electronics sector. A Parks Associates survey found that, as of May 2016, only 2 percent of U.S. households owned a VR headset. VR won’t realize its marketing potential until the goggles become something that the average person straps on every day.

From the article "How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)" by Tony Tie.

Previously In The News

Why Cell Phone Service From Your Cable Company May Make Sense

"Plans from Xfinity Mobile and Spectrum Mobile are generally much less expensive than comparable plans from the major mobile brands," says Kristen Hanich, senior analyst at the market research firm Pa...

Home Surveillance Comes Of Age

Dealers have a tremendous opportunity to benefit from smart home technology as consumers have started to take an interest in it — with more than half of the population excited about the technology, ac...

What’s Old Is New Again

While sales of vinyl records have been rising for a while now (Consumers like the sound quality and like the feel of vinyl records.), 2016 was a banner year. Sales hit a 28-year high -- led by David B...

How Can MVPDs ‘Recapture’ Their Primary Provider Position?

OTT video “has reshaped a successful industry,” North Texas-based research firm Parks Associates notes. With that mindset, Parks released a White Paper that analyzes a key focal point for the pay-T...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive