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How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)

June 12, 2017

Despite the enthusiasm for VR in the popular consciousness, however, it has not yet reached must-have status in the consumer electronics sector. A Parks Associates survey found that, as of May 2016, only 2 percent of U.S. households owned a VR headset. VR won’t realize its marketing potential until the goggles become something that the average person straps on every day.

From the article "How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)" by Tony Tie.

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About Parks Associates

How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)

Previously In The News

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

Digital Publishers Lost $41.4 Bn Due To Ad Blocking: Study

Nearly 80% Of US Spanish-Language Households Subscribe To OTT Video Services

For Sprint, T-Mobile, Plans Will Be Unlimited—And Less.

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