In The News

How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)

June 12, 2017

Despite the enthusiasm for VR in the popular consciousness, however, it has not yet reached must-have status in the consumer electronics sector. A Parks Associates survey found that, as of May 2016, only 2 percent of U.S. households owned a VR headset. VR won’t realize its marketing potential until the goggles become something that the average person straps on every day.

From the article "How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)" by Tony Tie.

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How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)

Previously In The News

Research: over 50% of U.S. broadband households stream content on TV screens

The Top Retailers in Home Entertainment 2019: The Golden 12

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Survey Says: The Future of Smart Homes and Appliances Has Arrived

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