Providing Market Intelligence for 40 Years

In The News

How Attractive is 5G Fixed Wireless?

How attractive is 5G fixed wireless as a substitute product for existing fixed network internet access? Substantial, according to a new Parks Associates survey.

According to Craig Leslie, Parks Associates senior research analyst, "once the technology is explained to them, almost half are interested in replacing their fixed-line internet service with 5G home services."

As always, consumers say they will take certain actions, and then do not; or say they will not do some things, and then do them. So it is difficult to make too-certain predictions about consumer behavior related to 5G fixed wireless, when consumers are not required to consider price, retail packaging and other elements of service.  

From the article "How Attractive is 5G Fixed Wireless?" 

Previously In The News

Amazon Fire TV tops 30 million active users, seeming to beat Roku

The market for video streaming devices is exploding. The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, and Roku and Amazon have bee...

Smart locks: One in four households intend to buy this year

A survey released Thursday by market research firm Parks Associates suggests that the popularity of connected locks will expand in the next few years from early adopters to households with moderate in...

Smart security gadgets could outsell professional systems 2 to 1

Lots of folks consider getting a professionally-monitored home security system to protect their house -- but consider this: A new study from Parks Associates found that twice as many consumers intend...

Roku CEO explains why Apple is breaking with tradition and putting its streaming services outside its famous walled garden

Roku held 37 percent of the market share of streaming media players as of early 2018, a Parks Associates report found, while Apple TV held 15 percent of the market share. Roku maintains dominance thro...