Providing Market Intelligence for 40 Years

In The News

Housing 3.0: Where Technology Drives Construction, Operations, UX, And Revenue Opportunities

Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates, says that consumers expect Uber-like experiences where technology is built in the experience and works.

“Younger generations in a college environment are the most high tech,” she said. “They need internet to do schoolwork, so student housing has good connectivity with safety features built in. Then, when students leave and look to rent an apartment or build a house, they expect technology to be built in.”

Right now, Parks Associates research shows that 50% of apartment residents have WiFi issues, and there are more demands than ever for better connectivity, from streaming and gaming to working from home. Big investments are being made in in-unit automation and convenience, door locks and access control, maintenance solutions, cameras and security solutions, smart parking spaces, energy management analytics and control.

With sustainability metrics and otherwise, the future is all about the infusion of technology everywhere, enabling a host of new services and creating a massive marketplace. Parks calculates that U.S. annual spending across home phone, internet, mobile, security, and video services is $340 billion.

“It could be Amazon delivering groceries to your refrigerator, it could be people letting themselves into your apartment,” Parks said regarding this big opportunity. “Broadband will be the fuel for the revenue on the other side because of the service driven market we are in. That’s why all the big players want to own the whole thing – it is all the information that they can collect about you and then use it for product development and promotion strategies.”

From the article, "Housing 3.0: Where Technology Drives Construction, Operations, UX, And Revenue Opportunities" by Jennifer Castenson

Previously In The News

Marcelo Oliveira: The Router is the Next Strategic Battleground for ISPs

Households now rely on dozens of connected devices, including streaming platforms, gaming systems, security cameras, voice assistants, and a growing range of smart appliances. According to Parks Assoc...

Unlock the Hidden Powers of Your Wi-Fi Router: 5 Surprising Features You Never Knew Existed!

According to a 2023 survey from Parks Associates, about 70% of smart home device users benefit from having quality routers that support additional connectivity features. As smart homes grow in popular...

Jennifer Kent, Senior VP, Parks Associates: Women in Security

We continue our Women in Security Q&A series with Jennifer Kent, senior vice president and principal analyst at Parks Associates. She shares her security industry mentors, her proudest career accompli...

Research: Wi-Fi quality gaps drive churn risk for US ISPs

Research from Parks Associates and TechSee presented at Enterprise Connect shows that as broadband competition expands across fibre, 5G fixed wireless, and next-generation satellite services, provider...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive