Providing Market Intelligence for 40 Years

In The News

Household Spending on Streaming is Going Down

Users now spend an average of $73 a month on streaming, compared to $90 a month in 2021, according to recent data from the research firm Parks Associates, which conducts surveys of 10,000 US internet households each quarter.

At the same time, one-third of these households used at least one free ad-supported service by the end of 2022, Parks Associates found, marking the fourth year in a row that free ad-based services have seen market-share growth.

More than 40% of ad-based OTT service users said there were “far too many ads,” and a higher percentage said they thought ads were too often not relevant to them, Parks Associates found. With that said, many free ad-supported services still have more competitive CPMs compared to subscription streaming services with ad tiers.

From the article, "Household spending on streaming is going down" by Kelsey Sutton

Previously In The News

Privacy Is IoT’s Highest Hurdle

Nearly 20% of U.S. broadband households own a smart home device, or a household object that connects to the Internet, and nearly 45% of U.S. broadband households plan to buy a smart home device in the...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

DIY smart home security devices twice as attractive than professional services

People are twice more likely to buy individual smart locks, doorbells and security cameras than sign up for a professional home monitoring service. That's the findings of a new report from security re...

Tech Companies Waging Big Battle Of The Bots

In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive