Providing market intelligence for more than 35 years

In The News

Hot Housing Innovations At CES Reimagine Smart Energy Use

Chart of connected devices per US household since 2015

The average U.S. household now has 17 connected devices and Parks Associates recognizes that more and more of in-home technology is going to energy management.

Research group Parks Associates hosts a day of sessions at CES called the CONNECTIONS Summit, which identified some of those hot home technology trends. Two of the most popular home technology advancements center around smart home innovations and energy management.

Parks Associates collects and publishes data that validates those trends. For example, smart home devices are now staples in 42% of U.S. internet households, and the average household now has 17 connected devices.

One trend that is now at the top according to Parks Associates is new advances in home energy management and efficiency, driving the adoption of smart home solutions.

Parks Associates tracks the challenges in device integration and management. It sees the rise of Smart TVs as central control hubs and the adoption of interoperability standards like the Matter protocol as the next part of the evolution to simplify very complex smart home ecosystems.

From the article, "Hot Housing Innovations At CES Reimagine Smart Energy Use" by Jennifer Castenson

Previously In The News

Top 5 Alternatives to the Best Wired Doorbell Camera for Enhanced Home Security

A survey by Parks Associates revealed that 28% of consumers consider installation difficulty a major barrier to adopting wired surveillance technologies.  From the Joytimer article, "Top 5 Alternat...

TV Upfronts 2025: Themes and Takeaways

Parks Associates research shows that the streaming stack has been flat for several years, with streaming video subscription plateauing at 89% of US households and each streaming household subscribing...

Is AI branding backfiring?

Recent findings, including a study by Parks Associates, reveal a paradox that marketers must tackle: branding a product as “AI-powered” may alienate more consumers than it attracts. Parks Associate...

The Education of Roku’s Anthony Wood

As viewers across America embraced streaming TV, the number of households watching TV on Roku-powered devices mushroomed from 9.2 million to 90 million between 2015 and 2024. Its platform revenue expl...