Providing market intelligence for more than 35 years

In The News

Highlights: TiEcon 2015 - Disruptive Entrepreneurship

Navigating the IOT Landscape Tom Kerber, Director of Home system and Energy , Parks Associates

1. With HVAC monitoring service... appliance monitoring service

New Business Model opportunities

1. Complementary product sales 2. App sales 3. Advertising, Lead Genration 4. Data Echange 5. API transaction fees 6. Subsidise user costs

Data creates growing value Ability to use data for user and industry benefit ..This is happening across multiple verticals 

From the article "Highlights: TiEcon 2015 - Disruptive Entrepreneurship" by Sivakumar Sundaram.

Previously In The News

Average Video Viewing Time Rises to 43.5 Hours Per Week in the US; Do Streamers Need More Phone-Specific Content?

New data compiled and analyzed by Parks Associates shows that average video viewing time in households in the United States has risen to 43.5 hours per week across all devices, but its numbers also sh...

Video Viewing Rises Significantly in U.S. Internet Households

U.S. Internet households now consume an average 43.5 hours of video per week across all viewing devices. That’s an increase of more than six hours in 2020, when the average was 37.2 hours, according t...

U.S. Video Consumption Tops 43 Hours Per Week

U.S. internet homes are now viewing 43.5 hours of video per week across all devices, up by more than 6 hours since 2020, according to a new study from Parks Associates. “Video-viewing households re...

Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets

Last month, Parks Associates found that Frndly had the highest customer loyalty among vMVPDs. From the article, "Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets" by Jon Lafayette