Providing market intelligence for more than 35 years

In The News

Highlights: TiEcon 2015 - Disruptive Entrepreneurship

Navigating the IOT Landscape Tom Kerber, Director of Home system and Energy , Parks Associates

1. With HVAC monitoring service... appliance monitoring service

New Business Model opportunities

1. Complementary product sales 2. App sales 3. Advertising, Lead Genration 4. Data Echange 5. API transaction fees 6. Subsidise user costs

Data creates growing value Ability to use data for user and industry benefit ..This is happening across multiple verticals 

From the article "Highlights: TiEcon 2015 - Disruptive Entrepreneurship" by Sivakumar Sundaram.

Previously In The News

Apple's Next? Brains Of An iPhone 6S In A 5S Body

According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared with 30% of Samsung phone owners. And several consumers in...

37% Of Hulu Subs Signed Up Through App

A new Parks Associates whitepaper, sponsored by Ooyala, reveals the importance of connected device apps for the monetization of video services as they are now the second most used method for consumers...

Sharing Netflix Passwords Now A US Federal Crime

A study last year by research firm Parks Associates suggested SVOD services would stand to lose upwards of $500 million in revenue in 2015 from the practice of sharing passwords. However other rese...

Apple's Next? Brains Of An iPhone 6S In A 5S Body

Many consumers demanded bigger screens and the move paid off for Apple. The larger iPhone was Apple's best seller ever. But not all Apple consumers made the switch. According to research firm Pa...