Providing market intelligence for more than 35 years

In The News

High-Speed Data Service Demand Continues Globally: An Analyst’s View

Broadband services remain a key driving force in global productivity and communication. Businesses, governments, and individuals continue to rely upon the quality and dependability of high-speed data and broadband services in order to inform, educate, interact and entertain.

On a worldwide basis, household adoption of fixed-line broadband services continues to increase. At the end of 2015, Parks Associates’ estimates had 739 million global households subscribing to a residential fixed-line broadband service, an increase of more than 40 percent since the end of 2010.

From the article "High-Speed Data Service Demand Continues Globally: An Analyst’s View"

Previously In The News

Most Pirated TV Shows List Spells Trouble for Disney

A study from earlier this year found pirating websites and password sharing could cost providers around $113 billion in the next five years alone. Conducted by Parks Associates, the research found tha...

TVOS wars heated up in 2023

Branded smart TV efforts came as both Roku and Vizio executives suggested this year that the era of the streaming dongle is dead and earlier data from Parks Associates’ found sales of connected TV med...

Interactivity, shoppability, new formats make their way to CTV advertising in 2023

In a November column Parks Associates’ Eric Sorensen, director of Streaming Video Tracker, zeroed in on the growth of ad-supported streaming and evolution of formats. “Innovative ad formats, such a...

Speculation Intensifies About Possible Merger of Warner Bros. Discovery and Paramount Global

Elizabeth Parks, president of Parks Associates was quoted in USA Today this week as saying: “It’s a challenging time for service providers to make the money work. It makes sense that there will be a l...