Providing Market Intelligence for 40 Years

In The News

High-Speed Data Service Demand Continues Globally: An Analyst’s View

Broadband services remain a key driving force in global productivity and communication. Businesses, governments, and individuals continue to rely upon the quality and dependability of high-speed data and broadband services in order to inform, educate, interact and entertain.

On a worldwide basis, household adoption of fixed-line broadband services continues to increase. At the end of 2015, Parks Associates’ estimates had 739 million global households subscribing to a residential fixed-line broadband service, an increase of more than 40 percent since the end of 2010.

From the article "High-Speed Data Service Demand Continues Globally: An Analyst’s View"

Previously In The News

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

Most Americans would likely agree that access to high-speed internet makes life much easier and more enjoyable. Technology market research firm Parks Associates has quantified the gut feeling. As of l...

OTT Video Churn Steady at 19%: Study

Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...

Most Broadband Homes Have Pay-TV and OTT Subscriptions

More than half of all U.S. homes with broadband subscribe to both a pay-TV service and at least one over-the-top video service, according to a new study by Parks Associates. In its OTT Video & TV E...

Apple's Services Push Gives It a Fresh Incentive to Launch a New Apple TV

Apple TV's share of the streaming player market is still believed to be well below that of Roku (ROKU - Get Report) and Amazon's. A survey done by research firm Parks Associates indicated that Apple T...