Providing Market Intelligence for 40 Years

In The News

Hey, Apple, Just Make a TV Already

According to Parks Associates, Apple TV made up just 13% of streaming players owned by U.S. households with broadband internet as of last fall. By comparison, Roku and Amazon Fire TV players have U.S. market share of 38% and 33%, respectively.

Meanwhile, Apple is missing a bigger opportunity in smart TVs, which in recent years have started to subsume the streaming player business. Parks Associates notes that 58% of U.S. broadband households now own a smart TV, while only 45% own an external streaming player. And in case you think people are ignoring their TVs’ smart features, you should know that more than 77% of homes have connected their TVs to the internet.

From the article "Hey, Apple, Just Make a TV Already" by Jared Newman.
 

Previously In The News

TTA’s Week: Digital Health Funding, Execs’ Wish List, ActivePreventive Responds…And Theranos

We compare two major analyses of 2016 digital health funding, note a tender opportunity and an award in UK, and two more chapters of the Theranos Story. The ActiveProtective CEO responds to Reader and...

Streaming 4K yet? AT&T adds unlimited data option to U-Verse

Despite the added fee, the unlimited plan will resonate with a distinct group of users, particularly gamers and online video addicts. AT&T will send warnings to anyone who is getting close to their da...

Sprint Teams Up With Amazon For Monthly Prime Deal

Sprint cites Parks Associates, a market research firm, for stats on smartphone users, stating that 68 percent of smartphone owners listen to streaming music daily, while 71 percent watch short video c...

Smart Home Gadgets Need To Live Together

Smart home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive