Providing market intelligence for more than 35 years

In The News

Here’s a Tip to Companies: Beware of Promoting AI in Products

A separate new study from market-research firm Parks Associates that used different methods and included a much larger sample size came to similar conclusions about consumers’ reaction to AI in products.

“We straight up asked consumers, ‘If you saw a product that you liked that was advertised as including AI, would that make you more or less likely to buy it?’ ” says Jennifer Kent, the firm’s vice president of research.

Of the roughly 4,000 Americans in the survey, 18% said AI would make them more likely to buy, 24% said less likely and to 58% it made no difference, according to the study. “Before this wave of generative AI attention over the past couple of years, AI-enabled features actually have tested very, very well,” Kent says.

In any case, companies have to do a better job of making the argument for AI in their products, both Gursoy and Kent say. “While AI-enabled appliances are appealing in theory,” says Gursoy, “the specific advantages of AI must be obvious and worthwhile to justify the investment.”

From the article, "Here’s a Tip to Companies: Beware of Promoting AI in Products" by Sean Captain

Previously In The News

The Sound Of The Internet Of Things (And Why It Matters For Brands)

In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global con...

The Top Retailers in Home Entertainment 2019: The Golden 12

Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to...

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...

Smart Home Evolution: Elephant in the Room

While I’m eager to watch the unfolding evolution of smart home technologies, with mind-blowing features like voice-enabled technology, machine learning, virtual reality, location services, and demand...