In The News

Here's how banks can reinvigorate deposit growth with incentives

July 08, 2019

Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than 85% of US millennials now subscribe to at least one streaming video on demand (SVOD) service, with more than half taking at least two, per Parks Associates.

From the article "Here's how banks can reinvigorate deposit growth with incentives" by Rachel Green.

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About Parks Associates

Here's how banks can reinvigorate deposit growth with incentives

Previously In The News

91% of viewers like streaming aggregation, survey says

Finding OTT's Tipping Point: Three Factors Could Push It Past Pay-TV Subscriber Totals

How Netflix is adapting as the streaming boom stalls

Could streaming giants start to clamp down on password sharing?

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