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Here's how banks can reinvigorate deposit growth with incentives

July 08, 2019

Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than 85% of US millennials now subscribe to at least one streaming video on demand (SVOD) service, with more than half taking at least two, per Parks Associates.

From the article "Here's how banks can reinvigorate deposit growth with incentives" by Rachel Green.

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About Parks Associates

Here's how banks can reinvigorate deposit growth with incentives

Previously In The News

Password sharing denies streaming services $9 billion in fees

The U.S. has nearly 300 OTT services to choose from

Comcast and Charter face a grim new reality: actual competition

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

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