Even with solid growth from Apple TV last year, research firm Parks Associates estimated it to be fourth behind Google, Amazon, and Roku in streaming device sales last year. Of the 42 million streaming devices sold last year, Google's Chromecast was the leader, according to Strategy Analytics, with a 35% market share.
From the article "Here's How Apple Failed In TV" by Jeremy Bowman.
If you’ve bought a TV lately, there’s a good chance that it’s a smart TV with the ability to stream TV shows and movies, no extra devices needed. These days, 63 percent of all U.S. homes with internet...
According to recent Parks Associates data, US households spend an average of $116 a month on home internet, which is a sizable chunk of change. Whether you use it for remote work, streaming your favor...
According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend...
William Blair upgraded Netflix, Inc. (NASDAQ:NFLX) to Outperform in August 2016 and believes there continues to be upside potential for the streaming video leader. Through William Blair's research, it...
