Providing Market Intelligence for 40 Years

In The News

Health And Fitness Consumers Embracing Mobile Tech In Record Numbers

More than 40 million U.S. smartphone users have at least one health and fitness app, opening up new revenue opportunities for technology companies.

With the market for smartphones essentially saturated, mobile and wireless companies need to find new and creative ways to generate additional revenue--and according to the latest research from Parks Associates, health and fitness is a category that is ripe for expansion.

The Demand for Health and Fitness Technology

According to a recent Parks Associates report titled Mobile Carriers and Wireless Healthcare Opportunities, more than 40 million smartphone users actively use at least one wellness or fitness app on their devices. The report also showed that approximately one in four heads of households have embraced health and fitness apps.

Users commonly rely on health-related apps to track calories, monitor progress or record data from fitness sessions. But as mobile technology continues to evolve, the improvement of wearables and other developments are expected to push health and fitness app adoption even higher--creating new business opportunities for tech providers.

From the article "Health And Fitness Consumers Embracing Mobile Tech In Record Numbers" by Ken Gaebler.

Previously In The News

Apple TV is losing badly to Roku and Amazon in the living room, survey finds

Apple TV is continuing to lose ground to Roku and Amazon in the living room, a survey by Parks Associates has found. The consumer research company sampled 10,000 US homes and based its results on thos...

PERS Disruption

As much as mega-companies like Apple are having an effect on the smart home market, the mobile service providers are truly having a transformative effect on the PERS market. New technologies have enab...

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

Oculus Quest Standalone VR Headset Launches

A tech reviewer from the Verge reported that Oculus’ Insight system “genuinely seems to work,” noting previous bad experience with similar “inside-out” headset tracking on other devices. It is yet to...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive