Providing market intelligence for more than 35 years

In The News

Health 2.0: Connecting The Dots Between Technology, Care Providers And Patients

The connected health ecosystem is growing rapidly, with the rise in wearable technologies and internet of things (IoT). In addition, over 50 percent of hospitals now use three or more connected health technologies such as patient portals, patient education/engagement apps, remote patient monitoring and others, according to a survey. However, there is still a long way to go to strike the right balance between healthcare providers, technology providers, and to educate patients on what is available.

That’s because the early adopters of new connected health technologies largely represent health-conscious, but not necessarily unhealthy, consumers. A key challenge for the healthcare industry in 2016 is to develop strategies to engage other segments of the population. According to a white paper on the connected health market by Parks Associates, 30 percent of consumers aged 18-24 who have chronic conditions do not have a primary care doctor, and 55 percent of US broadband households have a head of household with at least one chronic condition.

From the article "Health 2.0: Connecting The Dots Between Technology, Care Providers And Patients" by www.thenextsiliconvalley.com

Previously In The News

Kickstarter Darling Challenges Blue Apron--With a Hardware Twist

To this point, Patrice Samuels, a senior analyst at Parks Associates, a marketing research and consulting company, says that Tovala has to prove the food tastes good enough to offset the cost of p...

Share A Netflix Password, Go To Jail?

According to a study done by Parks Associates in 2015, 57% of U.S. households access an over-the-top video account, meaning streaming services like Netflix, Hulu or HBO Go, but 11% of Netflix subscrib...

One Bot To Rule Them All? Not Likely, With Apple, Google, Amazon And Microsoft Virtual Assistants

In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...