Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider over-the-air TV and OTT [over-the-top] video services as alternatives to pay TV,” says Brett Sappington, Parks’ senior director of research.
One drawback to streaming video services is that you can’t always get all your local channels as part of the plan.
An indoor HDTV antenna can help fill that gap for you.
From the article "HDTV Antenna Review: Top Picks From CR's Latest Tests" by James K. Wilcox and Claudio Ciacci.
Wi-fi gaps, or dead spots, within U.S. homes is impacting the quality of high-speed internet access, according to new data from Parks Associates. Parks found that more than 80% of U.S. househol...
Jennifer Kent, senior vice president and principal analyst at Parks Associates, a Dallas-based market research and consulting company specializing in consumer technology products, noted that her compa...
The in-home Wi-Fi experience is increasingly the deciding factor between platforms capable of delivering broadband to consumers, according to a new report published by Parks Associates and TechSee....
Parks Associates’ S.O.S State of Streaming 2026 report found that multiview is one of the most appealing interactive features for sports viewers, popular among 53% of fans alongside critical capabilit...
