Providing market intelligence for more than 35 years

In The News

HDR standards: Competitive tempo picks up in 2018

For content distributors, the decision-making process goes like this, said Brett Sappington, senior research director at Parks Associates.

“Typically, device makers support multiple formats out of fear that they will miss the ‘right’ format that ultimately wins out,” Sappington said. “So [TV] manufacturers are the first line to pare the least popular formats.”

Next in line are content distributors that “want to support a small number of formats due to the cost and effort in reformatting files for delivery,” he said. “But like CE makers, they don’t want to invest in less popular formats, so distributors will work with content producers to figure out which formats to support.”

From the article "HDR standards: Competitive tempo picks up in 2018" by Joseph Palenchar.

Previously In The News

Internet TV Providers Are Starting To Get More Cable-Like

“More than anything, this is yet another sign of the trend of live TV in OTT,” said Ren Bond, a research analyst who studies the online video industry at Parks Associates. “Google getting content from...

What dealers need to know to keep their customers cyber-secure.

Advising customers about options such as these could be an important task for security dealers, considering that a recent Parks Associate survey conducted for Qolsys found that 64 percent of professio...

The Smart Home Calls for Smart Retailing

Awareness and adoption of smart home products by everyday consumers has finally reached mass-market acceptance. According to Parks Associates, 48 percent of U.S. households with broadband intend to bu...

Top Trends in Smart Home, Home Security Examined at CONNECTIONS Conference

From May 21-23, more than 600 executives from around the world gathered in San Francisco for the 23rd annual CONNECTIONS: The Premier Connected Home Conference, hosted by leading IoT research firm Par...