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In The News

HDR: Get Ready For A Switch To The New Screen Standard

Once HDR reaches critical mass in the consumer TV sector, screen manufacturers will switch production to this standard, driving down prices of HDR screens, making current displays obsolete – and essentially forcing the rest of the market to the new technology.

That point is rapidly approaching for 4K. A survey by Parks Associates suggests that more than 50 percent of consumers in major European markets plan to buy a 4K TV even though content is still quite limited. Today’s HD digital signage will very soon start to look dated.

From the article "HDR: Get Ready For A Switch To The New Screen Standard" by Barnaby Page.

Previously In The News

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...

Too Much TV? Enter HBO Max, the Latest Streaming Wannabe

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...

Smart TVs: The Entertainment Centerpiece of the Home – Industry Voices: Parks

Amid a slowing economy and the threat of inflation, consumer spending slowed over 2022. Despite this, consumers remained invested in streaming video consumption, with a record-high 23% of internet...

Subscriptions account for nearly 86% of consumer video spending

According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to tren...

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