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In The News

HDR: Get Ready For A Switch To The New Screen Standard

Once HDR reaches critical mass in the consumer TV sector, screen manufacturers will switch production to this standard, driving down prices of HDR screens, making current displays obsolete – and essentially forcing the rest of the market to the new technology.

That point is rapidly approaching for 4K. A survey by Parks Associates suggests that more than 50 percent of consumers in major European markets plan to buy a 4K TV even though content is still quite limited. Today’s HD digital signage will very soon start to look dated.

From the article "HDR: Get Ready For A Switch To The New Screen Standard" by Barnaby Page.

Previously In The News

Average Video Viewing Time Rises to 43.5 Hours Per Week in the US; Do Streamers Need More Phone-Specific Content?

New data compiled and analyzed by Parks Associates shows that average video viewing time in households in the United States has risen to 43.5 hours per week across all devices, but its numbers also sh...

Video Viewing Rises Significantly in U.S. Internet Households

U.S. Internet households now consume an average 43.5 hours of video per week across all viewing devices. That’s an increase of more than six hours in 2020, when the average was 37.2 hours, according t...

U.S. Video Consumption Tops 43 Hours Per Week

U.S. internet homes are now viewing 43.5 hours of video per week across all devices, up by more than 6 hours since 2020, according to a new study from Parks Associates. “Video-viewing households re...

Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets

Last month, Parks Associates found that Frndly had the highest customer loyalty among vMVPDs. From the article, "Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets" by Jon Lafayette

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