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HDR: Get Ready For A Switch To The New Screen Standard

Once HDR reaches critical mass in the consumer TV sector, screen manufacturers will switch production to this standard, driving down prices of HDR screens, making current displays obsolete – and essentially forcing the rest of the market to the new technology.

That point is rapidly approaching for 4K. A survey by Parks Associates suggests that more than 50 percent of consumers in major European markets plan to buy a 4K TV even though content is still quite limited. Today’s HD digital signage will very soon start to look dated.

From the article "HDR: Get Ready For A Switch To The New Screen Standard" by Barnaby Page.

Previously In The News

Amazon Touts JustWatch Report Saying It Beat Netflix in Q2 Engagement ... 'Take Our Market Share Data With a Grain of Salt,' Responds JustWatch's Founder

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New research from Parks Associates reveals a surge in smart lighting adoption among US internet households, with 13% using smart light bulbs and 6% employing smart lighting control systems. Parks A...

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