The international expansion comes at a critical time. Earlier this month, Netflix said it would offer its streaming service in 130 new countries. In Spain, about three-quarters of residents have high-speed internet. About half subscribe to broadband but not pay-TV, compared with about 16pc in the US, according to the research firm Parks Associates.
Spanish residents also showed high awareness of HBO, Sutton said.
Many people in Spain have grown accustomed to watching online videos without paying for them, said Brett Sappington, director of research at Parks Associates.
From the article "HBO Opens Spanish Service In Latest Netflix Challenge" by Gerry Smith.
According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...
Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions. “Customers don’t like surprises that hurt their pocketbook,”...
There's a burgeoning market for DIY home security products, thanks to advances in smart tech and more robust, easy-to-install offerings from home security manufacturers. According to market research f...
A survey released Thursday by market research firm Parks Associates suggests that the popularity of connected locks will expand in the next few years from early adopters to households with moderate in...
