Providing Market Intelligence for 40 Years

In The News

HBO Opens Spanish Service In Latest Netflix Challenge

The international expansion comes at a critical time. Earlier this month, Netflix said it would offer its streaming service in 130 new countries. In Spain, about three-quarters of residents have high-speed internet. About half subscribe to broadband but not pay-TV, compared with about 16pc in the US, according to the research firm Parks Associates.

Spanish residents also showed high awareness of HBO, Sutton said.

Many people in Spain have grown accustomed to watching online videos without paying for them, said Brett Sappington, director of research at Parks Associates.

From the article "HBO Opens Spanish Service In Latest Netflix Challenge" by Gerry Smith.

Previously In The News

Fitbit Buys Smartwatch Pioneer Pebble Amid Wearables Shakeup

The smartwatch market has also slumped. Apple Watch sales are down this year, and Lenovo’s Motorola brand has dropped out of the market. Most people simply aren’t finding reasons to buy them: Smartwat...

Report: Connected Home Consumers Want Data Security Support

Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...

Broadband Growth Slowing After COVID-19-Driven Surge: Parks

After “massive growth" in adoption of residential internet during the COVID-19 pandemic, U.S. broadband growth slowed in 2022 as the “low-hanging fruit has already been picked,” said Parks Associates...

Where’s the antenna support on streaming-TV boxes?

Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...