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HBO Opens Spanish Service In Latest Netflix Challenge

The international expansion comes at a critical time. Earlier this month, Netflix said it would offer its streaming service in 130 new countries. In Spain, about three-quarters of residents have high-speed internet. About half subscribe to broadband but not pay-TV, compared with about 16pc in the US, according to the research firm Parks Associates.

Spanish residents also showed high awareness of HBO, Sutton said.

Many people in Spain have grown accustomed to watching online videos without paying for them, said Brett Sappington, director of research at Parks Associates.

From the article "HBO Opens Spanish Service In Latest Netflix Challenge" by Gerry Smith.

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Investors are still apparently eager for more as the company continues to pivot toward a services-based model from its current focus making boxes for streaming television—a focus that, so far, has bee...

Can Traditional TV Keep Up In A Digital-First World?

The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...

PayPal, Starbucks top consumers' mobile payments preferences, study says

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Is Streaming Fragmentation Reviving Piracy?

Twenty-three percent of respondents also said that they thought piracy was “OK,” a jump from 14% in 2019, when the streaming market was less saturated, according to MediaPost’s reporting of Parks...

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