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HBO Is Replacing Its Cable TV Option In Spain With A New Streaming Service

The initiative is an ambitious play, but it makes sense. Spain has lower cable subscriber rates than the US and a large amount of online piracy. So HBO is sacrificing its licensing revenue to appeal to homes that either gave up on cable or never bought it in the first place. "We follow the money," HBO chief executive Richard Plepler told Bloomberg. "We’re making a determination of where we think the most profits lie." The company has 138 million subscribers, two thirds of which are located outside the US, where broadband-only rates are far higher than the US, according to research firm Parks Associates.

From the article "HBO Is Replacing Its Cable TV Option In Spain With A New Streaming Service" by Nick Statt.

Previously In The News

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...

Apple TV+ raises streaming subscription price to $7 per month

Apple’s share of the streaming device space shrank 3% year over year in the third quarter, when it captured 9% of the domestic market, according to Parks Associates. Comparatively, Roku and Fire T...

Industry Voices—Hawley: Coronavirus piracy trends in the new normal

There have been some public reports that credential sharing has increased dramatically in recent months. A OnePoll study commissioned by Tubi reported that as of March, 42% of adults were sharing acco...

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

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