Providing Market Intelligence for 40 Years

In The News

HBO Fires Back at Dish in Blackout Tussle

For its part, Univision said it extended an olive branch, but that Dish so far has shown no willingness to back down. That could be a portent of how the HBO negotiations will proceed in the days or weeks to come.

"Dish has a long history of aggressive carriage negotiations with networks," noted Brett Sappington, senior director of research at Parks Associates.

"It has been unafraid to have blackouts, or to eliminate channels from their packages, if they cannot reach terms that make sense for Dish," he told the E-Commerce Times.

From the article "HBO Fires Back at Dish in Blackout Tussle" by Peter Suciu.

Previously In The News

How Tubi TV Plans To Take On The AVOD Market

Tubi TV knows that not everyone wants to pay for premium content. “We see a strong desire among viewers who want free content, whether they’re viewers in search of value or subscription viewers who...

OTT Churn Rate At 19 Percent In The U.S.

The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the las...

Marketing Finds Its Voice

The rise of voice interfaces has the potential to be a highly disruptive trend in consumer technology. About a quarter of US broadband households own at least one smart home device, and 50% will accom...

Parks Associates: Live TV Healthy, Just Shifting to Connected Devices

Parks Associates has identified five key video trends that have emerged in today’s shifting media landscape, where “internet-based live content is experiencing a renaissance.” The new whitepaper—To...