Providing market intelligence for more than 35 years

In The News

HBO’s ‘Game of Thrones’ (And More) Streaming Soon to an Apple Device Near You

According to Engadget, Apple has a three-month exclusive contract with HBO to serve as the digital provider of HBO Now.

“So it will be at least that long until someone like Google, Amazon or even HBO itself could sell access,” Engadget noted.

HBO is expected to open up to additional platforms including PCs after the exclusive contract with Apple is complete, and function similar to the way that Amazon and Netflix operate, Barbara Kraus of Parks Associates told Engadget.

HBO first announced plans to launch a stand-alone streaming service in October.

From the article "HBO’s ‘Game of Thrones’ (And More) Streaming Soon to an Apple Device Near You" by Krystal Steinmetz.

Previously In The News

Industry Voices—Sappington: A new generation of data and its impact on traditional players

Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothr...

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...

Industry Voices—Hawley: Coronavirus piracy trends in the new normal

There have been some public reports that credential sharing has increased dramatically in recent months. A OnePoll study commissioned by Tubi reported that as of March, 42% of adults were sharing acco...

Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....