Providing market intelligence for more than 35 years

In The News

HBO’s ‘Game of Thrones’ (And More) Streaming Soon to an Apple Device Near You

According to Engadget, Apple has a three-month exclusive contract with HBO to serve as the digital provider of HBO Now.

“So it will be at least that long until someone like Google, Amazon or even HBO itself could sell access,” Engadget noted.

HBO is expected to open up to additional platforms including PCs after the exclusive contract with Apple is complete, and function similar to the way that Amazon and Netflix operate, Barbara Kraus of Parks Associates told Engadget.

HBO first announced plans to launch a stand-alone streaming service in October.

From the article "HBO’s ‘Game of Thrones’ (And More) Streaming Soon to an Apple Device Near You" by Krystal Steinmetz.

Previously In The News

Apple TV losing market share to streaming set-top box rivals Roku, Amazon

Published on Tuesday, the study by Parks Associates found ownership of the Apple TV in the first quarter of 2017 made up 15 percent of the market, down from the 19 percent market share recorded by ana...

Roku is the top streaming device in the U.S and still growing, report finds

Roku isn’t only maintaining its lead as the top streaming media player device in the U.S., it’s increasing it. That’s the conclusion from the latest industry report out today from market intelligence...

Apple Looked at Launching Low-Cost TV Dongle (Report)

Cheaper prices have helped competitors like Roku and Amazon to easily outsell Apple in the TV space. Market research company Parks Associates reported earlier this year that Roku’s market share for st...

Roku Grows Streaming Device Market Share, Apple TV Loses Out

Streaming device maker Roku has been growing its market share and is now outselling Apple’s Apple TV more than 2:1 in the U.S., according to new data from market research company Parks Associates. In...