Parks Associates‘ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016.
From the article "Has Subscription OTT Growth Hit Its Peak?"
More than half of all US households with broadband subscribe to Netflix, according to Parks Associates. "I predicted this would occur sooner or later", he continued, noting that subjecting all Inte...
Last week, Netflix acknowledged that it has indeed downgraded video streaming over some mobile networks. "We're at a point where there's so much video traffic going across the Internet", said Glenn...
More than 25 percent of U.S. smartphone owners use payment apps at least once a month, according to recent data compiled by Dallas-based research and consulting firm Parks Associates. The firm said...
New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...
