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Half Of U.S. Homes Have Access To SVOD Services, Says Nielsen

That 50 percent figure gets a lot of play: In April 2015, Parks Associates reported that 50 percent of U.S. broadband-enabled homes had an SVOD subscription. In March 2016, NPD Group reported that 52 percent of broadband-enabled U.S. homes have at least one TV connected to the internet.

From the article "Half Of U.S. Homes Have Access To SVOD Services, Says Nielsen" by Troy Dreier.

Previously In The News

Analysis: How free streaming is reshaping television’s future while viewers drown in choice

Parks Associates adds another layer to the picture, reporting that 45 percent of U.S. internet households now watch FAST services, a swift adoption for a category that barely existed five years ago....

Report: Consumers Increasingly Value Video Security Devices

According to the latest data from Parks Associates, 19% of US internet households have professionally monitored security systems, while 7% pay for non-professional services like alerts an video storag...

Corporate Real Estate AI Pilots Surge, ROI Still Elusive: Report

“Companies are looking for the best use cases for GenAI, and there is a lot of experimentation at play right now,” Kristen Hanich, director of research at Parks Associates, a market research and consu...

The Smart Money: Professional Installation Gains Ground

Parks Associates projects that the U.S. smart home device market will generate $15 billion in annual sales revenue by 2029. While DIY remains the entry point for many households, Parks Associates’...

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